Using visual content online is vital. Your posts need to instantly grab the attention of your audience who are swimming in a sea of millions of social media posts from friends, family and other brands.
The average attention span is approximately eight seconds (and that’s if you can grab someone’s attention in the first place!), meaning we have a lower tolerance for what we engage with online. Engaging, visual content is the best way to grab attention and make sure your brand gets the recognition it deserves.
TEN TIPS FOR USING VISUAL CONTENT ONLINE
SHOW YOUR FACE
Using images of people will help catch the eye of your audience. People respond to people, so show your face! Whether it means showing happy customers, or the key people in your business, putting a face behind your business account will help attract an audience.
There’s nothing worse than looking at an image and not being able to see what it is. Make sure your images are clear and not too busy. An overloaded image will just get passed by on social media.
STICK TO THE RULES
Sometimes it can take a long time to find the perfect image, once you’ve found it make sure to double check the copyright. If you’re struggling, try using stock images or taking your own.
Using stock images is necessary sometimes but try and use your imagination, don’t stick with the same images that everyone else is using, especially your competitors, look for something new and different, be creative!
An infographic is a great way to share key information and statistics but be careful not to overload them! Adding too much text will weigh the image down and be harder to pick out in the timeline.
Sharing images that may be potentially controversial is something to be wary of. Some images that you love may offend others so be wary when sharing this content.
Keep an eye on what is currently in the news and what is trending. Sharing relevant images and videos that fit in to what people are talking about is a great way to build awareness of your brand.
HAVING A LAUGH
Adding humorous images and videos is a great way to attract people through lighthearted angles. While you may find an image to be comical, others may not, be wary when sharing potentially controversial images.
While stationary images are a great way to visualise your brand, mix things up and use videos and GIFs as well. This is a great way to showcase events and introduce the people behind your business.
While stock images are a great source, try and share original images and videos when you can. This will help make your business more personable and different, remember everyone has access to stock images, including your competitors.