How to write a PR brief 

How to write a PR brief 

If you’re thinking of engaging a PR agency, one of the best things you can do is spend some time putting your vision and objectives down on paper before you have any conversations. The foundation of any successful PR/client relationship is an informative brief. Yes,...
Flexible working in a PR agency

Flexible working in a PR agency

When Faith PR celebrated its 10th birthday in 2017 I wrote a blog summarising the 10 most important things I had learnt in business during that decade. Lesson number one is that people are key to your success, particularly in a service-driven industry. Public...
Influencer marketing vs influencer advertising

Influencer marketing vs influencer advertising

Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics. Just as media relations does not describe the whole of the public...