visual content

If you haven’t heard about the importance of content marketing and visual content, then you’ve been living under a rock for far too long.

Over the last couple of years, content has been on an ever increasing rise in the industry, and with that, visual content is coming out on top. Copy isn’t enough to keep your current audience engaged and to attract a new following, whether it’s through video or an infographic, your content must be original and compelling.

Although nailing the content is just one aspect of a successful strategy, here are some recent statistics that show exactly what we’re talking about:

 

There are several quick and easy ways to brighten up your content, here are our top five favourites:

IMAGES

Make them relevant to the content but compelling for the reader

VIDEO

A great way of communicating, they need to be informative, entertaining and engaging

INFOGRAPHICS

A visual display of statistics that can sometimes be quite dull

GIFS

A short and sweet format for when there can’t be a video

QUIZZES

A fantastic method of collecting data while engaging an online audience