The winners of the inaugural SMP Strategic Mail Performance Awards have been revealed, with some of the UK’s leading mailing houses being recognised for the outstanding results they have achieved for their clients.

Eight Days A Week Print Solutions, The Lettershop Group and Communisis were selected as the best in the industry, taking away five Golden Envelope Awards between them. Eight Days a Week was also crowned overall Platinum Envelope Winner for the demonstrable innovation and results the mailing house achieved across a number of client campaigns.

Unlike traditional industry awards, the aim was not to showcase clever creative or big ideas on data; the judges wanted to see what mail producers have done over the past 12 months that has made a difference to a client’s mailing or campaign. Size and volume were not important, only evidenced performance.

The judging panel included Edwina Dunn OBE, co-founder of Dunnhumby; Mike Colling, founder of The Kite Factory; John Watson, the founder of Rapp and Chairman and CEO of WNPC; Phil Ricketts of Royal Mail Wholesale; and Judith Donovan CBE, Chair of the SMP.

SMP Chair Judith Donavon said: “The awards attracted a great deal of interest with entries from mailing houses across the UK. Across the board, the entrants showed real innovation and results, demonstrating that mailing houses can originate award-winning campaigns as well as deliver them. We asked entrants to evidence the mail performance and all our winners surpassed our expectations.”

The winners of the SMP Strategic Mail Performance Awards were:

Golden Envelope Winners

  • Eight Days A Week Print Solutions for: Hillier Garden Centres, New Build Mailing
  • The Lettershop Group for: Titan Travel, 2021 Brochure Mailing
  • Communisis for: Nationwide Building Society, 2021 AGM Mailing
  • Eight Days A Week Print Solutions for: Eastons Holidays, 2021 Brochure Mailing
  • The Lettershop Group for: Sky, Disruptive DM

Platinum envelope winner

  • Eight Days a Week Print Solutions