As we’re a PR and social media agency based near Halifax, we’re always on the lookout for excellent digital marketing strategies. A great place for us to find examples of such strategies is on social media. This is because, in the modern day, most (if not all) brands now use the power of social media as part of their digital marketing strategy.
Social accounts the Faith team follow
Every member of the Faith team follows a variety of different social accounts for entertainment purposes, but also to take inspiration from for Faith’s social accounts as well as for our clients.
digitalPR – @digitalPR_
Stef follows digitalPR on Twitter for their insight into what campaigns other agencies and brands are delivering as they happen.
Matt Haig – @mattzhaig
Stef also follows Matt Haig on Instagram for his straight-talking advice and opinions on personal and relatable topics, such as mental wellbeing.
Aldi – @aldiuk
Joe loves Aldi’s Instagram grid for many reasons. First of all, who wouldn’t want to follow an account that produces consistent food content? But, more importantly, Aldi’s grid is a never-ending image that links together. Part of their social media marketing strategy is to have an Instagram feed that is memorable and visually impactful, and their never-ending images do exactly that!
NFL – @nfl
Tom Alderson loves following the NFL on Instagram. He believes it’s an example of exactly how to promote and market a sport. He also thinks that the NFL are a leading example of how engaging a sport’s social media can be if done right.
House of Hackney – @houseofhackney
Matt loves to follow House of Hackney on Instagram. Matt has worked on a number of interior brands throughout his PR career, so naturally has followed a few social accounts along the way and House of Hackney is one of his favourites.
The products are amazing, and the lifestyle images are on point for the brand, it makes you buy into the lifestyle! Their Instagram account is always visually pleasing, which is important for an interior brand.
ASOS – @asos
Matt also loves following ASOS’s social accounts as he adores shopping. ASOS is his go-to retailer, he believes their Instagram page has great content and posts a range of products that provide style inspiration. The brand describes its channels as a ‘judgement-free’ zone, which Matt thinks is an important message for social media channels.
ASOS also include a diverse and inclusive range of models in their campaigns, which is crucial for forward-thinking brands. Earlier this year, they received praise for featuring a deaf model with a cochlear implant – other brands should take note.
The Unmumsy Mum – @theunmumsymum
Nicole follows The Unmumsy Mum on Instagram, Nicole has also read all of her books. Nicole loves how honest her accounts of parenting are.
Innocent Drinks – @innocent
Nicole follows Innocent on Twitter, as she loves their humour-filled tweets. Nicole loves a corporate account that doesn’t take itself too seriously.
LEGO – @lego
Rebecca follows LEGO on Instagram, as she loves how creative and interactive the LEGO account is. Rebecca believes that the account is always visually appealing, which is a key element of social media marketing. She also believes that LEGO are forward-thinkers and tend to be one step ahead when it comes to developing fantastic marketing campaigns.
Why digital marketing is important for your business
Social media marketing is one of the most important elements of digital marketing. As you can see above, the Faith team all follow different social media accounts based on their own personal interests, but also because the accounts they follow are memorable and have excellent social media marketing strategies.
Social media marketing can allow you to:
-Engage with your target audience on a more personal level
-Learn the buying patterns of your customers
-Increase your brand awareness for a low cost
-Help promote products and services for a low cost
For more advice on how digital marketing is beneficial for your business, then feel free to chat to a member of our team at Faith today.