Social media plays an integral role in public relations, which is why we’re always on the lookout for new and exciting trends to keep our client’s content and campaigns fresh and relevant and to help keep ourselves and our clients ahead of the game.
As we are a social media agency based in Yorkshire, it’s fair to say that we notice the constant evolvement of social media trends. What is trending in the summer months could become ‘old news’ by autumn.
The digital and social marketing landscape is constantly growing year on year, with new platforms launching, new features being added and different types of content becoming popular.
So, what upcoming social media trends are on the cards (or should we say screens) for 2022? Let’s take a look…
Quality over quantity
Being consistent and frequently posting is extremely important, however, it’s all about the quality rather than the quantity – there’s no point just posting for the sake of it if you have nothing to say.
Followers today care less about how often you are posting content, but more about what you are posting and whether you are using your platform wisely.
Shorter video content
With TikTok, Instagram Reels and YouTube Shorts booming during 2021, we can only expect this trend to grow in 2022.
Shorter video content just seems to work when it comes to getting a user’s attention. It’s short and sweet and doesn’t lose the attention of the user as quickly as more traditional videos might.
Research shows that the average attention of a human is eight seconds. In addition to this, according to AdAge, “if you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of your viewers, and after one minute, 45% of viewers have stopped watching.“
Don’t restrict yourself with your video content, use a wide variety, such as live footage, animations, GIFs and even venture into new territories like interactive videos. Ultimately, try to be one step ahead and keep it short, snappy and in line with your brand.
Longer video content is making a comeback
It may sound strange for us to mention the importance of shorter video content and then say longer video content is making a comeback, but it really is!
2021 has been crowned the year of the short-form media. However, we can expect longer-form video content to become more popular in 2022. TikTok, Instagram Reels and YouTube shorts got us all hooked on 15-second videos throughout 2021.
However, social media platforms have been making small changes to their features over the last few months. TikTok videos can go up to three minutes and Instagram Reels are 60 seconds long, which is beneficial for brands like Red Bull who are known for their entertaining long-form video content.
These small changes are the beginning of the long-form video content. We’re excited to see what happens over this next year.
Nano-influencer and Micro-influencer marketing
When we refer to a social media influencer, a lot of time people will think of influencers with large followings, usually over 100k followers, also known as macro-influencers.
Macro-influencers have a huge appeal because of their larger followings. However, there are both nano-influencers and micro-influencers, who can equally get you great marketing results – and at times better results than macro-influencers.
Nano-influencers are relatively new in the influencer marketing scene. A nano-influencer has a following of 10k and under. Micro-influencers tend to have 10k-100k followers.
It can be incredibly beneficial to work with both nano and micro-influencers because their followings tend to be interested in a specific niche, which makes them all the better to opt for (if they are suitable for your business).
In addition to this, nano and micro-influencers are more likely to have better engagement with their followers as it’s easier for them to keep on top of their notifications.
Side note for our readers: If you opt to look into nano and micro-influencer marketing, be sure to look into what influencers will work for your brand as everyone has different taste, which you can predominantly see within Faith’s team.
Go live on your channels
Going live is here to stay – audiences love the interactivity of live conversations with brands, influencers and celebrities. It makes them feel included and provides an opportunity for businesses and individuals to engage with their audiences in real-time, as most live features have a comments section.
According to eMarketer, more than half of viewers rely on social platforms to watch online streams, compared to 34% who use TV networks’ sites or apps. Additionally, according to Go-Globe, more than one in five Facebook videos are live and are watched three times longer than pre-recorded videos.
Getting to grips of how to use social media for your business can be challenging but keeping yourself up to date with relevant trends can keep your content looking fresh, which will hopefully help you gain more followers and profit. For more advice on how social media marketing can support your business, chat to a member of our team at Faith today.